.
Article directories (or article publishing sites) are websites that contain free articles. These articles are usually put there by whoever owns the copyright to them as a promotion method. Each article has the owners byline placed under it so that those who eventually read the article will know who wrote it (or at least who owns it) and will be able to get in contact with or visit their website for further information.
Articles directories are a great place to put your articles so that they will make you addtional money, and pull in more traffic to your site. By using this method, people who are interested in your product or service will see your article, view you as an expert in the subject, and will visit your website.
Even if you cannot write or do not have any knowledge on the subject on which you are promoting (for example if you run an affiliate website), you can always hire a writer to do the work for you. Getting quality articles written will be expensive up front, but they will pay for themselves in no time, either through affiliate sales or selling your own services, and everything from then on is pure profit.
Let’s take a real life example. Imagine that you are an accountant working from home. You write an article on an accounting topic and place it on various article directories. Those who are looking for the subject you wrote about will read your article, see that you have the knowledge and skill that is needed to do a job for them, and visit your website or contact you via e-mail. Your article just gained you a new client who may use your services regularly, but will definitely give you a nice profit at least once.
On top of that, since you have posted it on a free article directory, others who have affiliate websites about accounting will inevitably use your article for their website. Since they must attach your byline to it, this will bring you even more exposure for every website that re-posts your article. This is because you will be benefiting from the traffic that they get to their website, and back to yours. Once on your website, visitors can view your products, services and affiliate ads!
There are numerous article directories out there for you to utilize. Your bet best is to put a copy of each of your articles on every one for maximum exposure. It will eventually help to bring more traffic and customers to your website, which will lead to new orders and more profit.
You may also consider an article submission service to deploy your article(s) to many hundreds of websites instantly. The cost for this varies from free to several hundreds of dollars, but the cost is usually offset by the benefits of your articles being seen on hundreds (or thousands) of websites at once.
Another option for submitting your articles to as many websites as possible without visiting each one, is to use a "personal" article submitter. With these, you can enter your author and article information and set the program to auto submit to article publishing sites in it's list of sites.
No matter how you decide to submit your articles, the effort you make putting articles on the internet will be well worth your time.
Author Resource: Jan Michaels
Wednesday
Thursday
RAISE YOUR INCOME!
How often do you sit around and wonder how to make more money and get more people to buy more from your company? It is one of the most basic problems every company faces.
The answer is astonishingly simple. Too simple maybe. But I have seen it work over and over again with our customers in every line of business you can imagine.
You have to promote. Your income is determined by how much marketing you do. There are many effective marketing methods and you should not do just one. Even those whose products are strictly sold on-line, you still need to utilize those other methods of promotion. Your income is definitely 100 percent affected by how much promotion you do.
So raising your income is simply a matter of keeping in touch with your existing customer base, reminding them you are there, offering them goods or services they might be interested in, in such a way that they want to buy more and more often from you. And increasing the size of your customer base by finding and contacting potential customers and persuading them to buy your products or services and then adding them to your customer base and keeping in touch with them in the same way.
If you have a good service or product and you make sure you service your customers well, you cannot fail to raise your income.
How rapidly you raise your income depends on how rapidly you do these actions, how much you promote. Handling the quantity or volume of promotion is definitely the most obvious thing you can do on an immediate basis. Believe it or not, if you send out crappy, crappy promotion, your income will go up. You may not be happy with the Return on your Investment (ROI) for that marketing effort, but definitely it will raise your income. Once quantity is handled and you are sending out loads of promotion, you want to tweak it and raise the quality of your promotion. And here are some things you can do.
Use Offers to Improve Your Response.
One of the barriers to buying which you work hard to overcome is no hurry. Why buy it now when I can think about it for a few weeks, shop around a little and get back to you, maybe? Familiar with that I am interested. I will get back to you. Or the card you have designed and mailed out gets put in a drawer somewhere for possible follow up, maybe next year some time.
One way to deal with this is to reward those who buy now and penalize those who don’t. How? With some special offer and one that is attractive and one which has a time element attached to it. Order your new lawnmower now and we will give you a free edger. Offer good until the end of May. (Or whatever, you get the idea). Obviously the offer must be financially feasible for you so you will have to do some number crunching before you make the offer.
You can tie these special offers in to some particular event or season (like jewelry for Valentines Day or flowers or chocolates or just about anything for Christmas) but you do not have to.
Special Offers help you maximize on your direct mail marketing and keep your customers ordering from you when you want them to. It is just one more way to be in control of your promotion.
You can control how much and how fast your company grows.
Author Resource:- Joy Gendusa
The answer is astonishingly simple. Too simple maybe. But I have seen it work over and over again with our customers in every line of business you can imagine.
You have to promote. Your income is determined by how much marketing you do. There are many effective marketing methods and you should not do just one. Even those whose products are strictly sold on-line, you still need to utilize those other methods of promotion. Your income is definitely 100 percent affected by how much promotion you do.
So raising your income is simply a matter of keeping in touch with your existing customer base, reminding them you are there, offering them goods or services they might be interested in, in such a way that they want to buy more and more often from you. And increasing the size of your customer base by finding and contacting potential customers and persuading them to buy your products or services and then adding them to your customer base and keeping in touch with them in the same way.
If you have a good service or product and you make sure you service your customers well, you cannot fail to raise your income.
How rapidly you raise your income depends on how rapidly you do these actions, how much you promote. Handling the quantity or volume of promotion is definitely the most obvious thing you can do on an immediate basis. Believe it or not, if you send out crappy, crappy promotion, your income will go up. You may not be happy with the Return on your Investment (ROI) for that marketing effort, but definitely it will raise your income. Once quantity is handled and you are sending out loads of promotion, you want to tweak it and raise the quality of your promotion. And here are some things you can do.
Use Offers to Improve Your Response.
One of the barriers to buying which you work hard to overcome is no hurry. Why buy it now when I can think about it for a few weeks, shop around a little and get back to you, maybe? Familiar with that I am interested. I will get back to you. Or the card you have designed and mailed out gets put in a drawer somewhere for possible follow up, maybe next year some time.
One way to deal with this is to reward those who buy now and penalize those who don’t. How? With some special offer and one that is attractive and one which has a time element attached to it. Order your new lawnmower now and we will give you a free edger. Offer good until the end of May. (Or whatever, you get the idea). Obviously the offer must be financially feasible for you so you will have to do some number crunching before you make the offer.
You can tie these special offers in to some particular event or season (like jewelry for Valentines Day or flowers or chocolates or just about anything for Christmas) but you do not have to.
Special Offers help you maximize on your direct mail marketing and keep your customers ordering from you when you want them to. It is just one more way to be in control of your promotion.
You can control how much and how fast your company grows.
Author Resource:- Joy Gendusa
GOOD MARKETING PAYS FOR ITSELF
Most companies ask themselves this question: "How much will this advertising cost us?" when they should actually be asking themselves this: “How much will it cost not to do this advertising?"
If your company spends $1000 per week on marketing then you could save $1000 per week by not doing any marketing. That is true but it is the simple and shortsighted view of the situation. However, if the revenue generated from that marketing is $1010 you have actually just lost $10 by not doing it.
Most times the margin is not that slim. We generally bring in around 10 times what we spend in any given week. That means for every $1000 we spend on marketing we bring in $10,000. If we decided that we were only going to spend half of what we were normally spending we would automatically save half of our budget. That is great but we would likely lose up to half of our weekly sales income. In trying to save half our budget we actually lost 9 times that amount.
It all comes back to your Return On Investment. That’s the ROI I am always talking about. If you only make what you spend on your marketing it is not doing its job. The money that you spend on your marketing is your investment. The money you bring in on sales is the Return On that Investment. That is why your ROI is the most important statistic to consider when trying to divide up your marketing budget. Putting more money into a marketing strategy that has a higher ROI doesn’t cost you more money, it makes you more money. Saving money by lowering your marketing budget doesn’t sound so enticing when you think about it that way. Unfortunately many businesses cut their marketing budget first when trying to stay afloat during slow periods. They are actually hastening their downfall.
You have heard it time and time again, "It takes money to make money." It is as true today as it ever has been. You have a good product or service, you run your business well, the only thing that you need is good marketing and that will eventually pay for itself.
Perhaps by now you are convinced that you need to spend some money on promoting your business.
Maybe you are still stopped by the big question, "How?" What do you really need to know, and how can you actually make it work?
Let’s start with the "Basic Principles" of promotion.
What is Promotion?
Promotion (pro•mō′•shun) n. Anything, as advertising, public appearances, etc., done to publicize (get the attention or interest of the public) a person, product, event, etc. The New Webster’s Concise Dictionary2003 Encyclopedic Edition
Why do you promote?
The purpose of promotion is to bring in more business and enlarge your customer base. Always try to bring in as much business as you can. It sounds like an obvious thing to say but many people still don’t follow this rule. Don’t assume any number of new customers will be too much for you to handle. If you have that much business you can always bring on temporary or temp-to-permanent staff to handle the work load.
How do you promote?
There are more ways than you would ever think. Have you ever heard someone say, "I never promote and I am always busy" OR "I don’t have to promote, all my business comes from word-of-mouth"? They may not be aware of how they’re doing it, but I promise you they are promoting somewhere. Maybe they just go around telling everyone they talk to, that they don’t promote. (Sound funny? It’s still promoting.) Maybe their canary yellow window ledge with the bright red apples on the shelf behind it attracts so much attention that they don’t need to do anything else. Well here are some ideas you can do "knowingly" to drive in the business.
Every action that every member of your staff engages in is promotion. Whether good or bad every action is giving someone an impression of how your company is or does business. Here are a few examples.
a) Greeting your customers with a smile is a great place to start.
b) Calling your customers after they have had a chance to use your product is a good way to promote that you care about their experience with your organization. It can also create an opportunity to make more sales.
c) A neatly packaged product, the shipping label on straight, promotes that you take pride in what you do.
d) Always keep updated brochures or catalogs in your reception area for people to see and take with them.
e) If you have customers coming into your business, make sure they are greeted pleasantly, professionally, and immediately.
I suggest you sit down and write out all the things that your company actually does to promote using the above definition. Sit down with your staff and do a pow wow. Not only will it bring you all closer together and going for the same goal, it will open your eyes as to all the ways you can make your business well thought of.
Every little detail counts. Thanks for reading and good luck.
Author Resource: Joy Gendusa
If your company spends $1000 per week on marketing then you could save $1000 per week by not doing any marketing. That is true but it is the simple and shortsighted view of the situation. However, if the revenue generated from that marketing is $1010 you have actually just lost $10 by not doing it.
Most times the margin is not that slim. We generally bring in around 10 times what we spend in any given week. That means for every $1000 we spend on marketing we bring in $10,000. If we decided that we were only going to spend half of what we were normally spending we would automatically save half of our budget. That is great but we would likely lose up to half of our weekly sales income. In trying to save half our budget we actually lost 9 times that amount.
It all comes back to your Return On Investment. That’s the ROI I am always talking about. If you only make what you spend on your marketing it is not doing its job. The money that you spend on your marketing is your investment. The money you bring in on sales is the Return On that Investment. That is why your ROI is the most important statistic to consider when trying to divide up your marketing budget. Putting more money into a marketing strategy that has a higher ROI doesn’t cost you more money, it makes you more money. Saving money by lowering your marketing budget doesn’t sound so enticing when you think about it that way. Unfortunately many businesses cut their marketing budget first when trying to stay afloat during slow periods. They are actually hastening their downfall.
You have heard it time and time again, "It takes money to make money." It is as true today as it ever has been. You have a good product or service, you run your business well, the only thing that you need is good marketing and that will eventually pay for itself.
Perhaps by now you are convinced that you need to spend some money on promoting your business.
Maybe you are still stopped by the big question, "How?" What do you really need to know, and how can you actually make it work?
Let’s start with the "Basic Principles" of promotion.
What is Promotion?
Promotion (pro•mō′•shun) n. Anything, as advertising, public appearances, etc., done to publicize (get the attention or interest of the public) a person, product, event, etc. The New Webster’s Concise Dictionary2003 Encyclopedic Edition
Why do you promote?
The purpose of promotion is to bring in more business and enlarge your customer base. Always try to bring in as much business as you can. It sounds like an obvious thing to say but many people still don’t follow this rule. Don’t assume any number of new customers will be too much for you to handle. If you have that much business you can always bring on temporary or temp-to-permanent staff to handle the work load.
How do you promote?
There are more ways than you would ever think. Have you ever heard someone say, "I never promote and I am always busy" OR "I don’t have to promote, all my business comes from word-of-mouth"? They may not be aware of how they’re doing it, but I promise you they are promoting somewhere. Maybe they just go around telling everyone they talk to, that they don’t promote. (Sound funny? It’s still promoting.) Maybe their canary yellow window ledge with the bright red apples on the shelf behind it attracts so much attention that they don’t need to do anything else. Well here are some ideas you can do "knowingly" to drive in the business.
Every action that every member of your staff engages in is promotion. Whether good or bad every action is giving someone an impression of how your company is or does business. Here are a few examples.
a) Greeting your customers with a smile is a great place to start.
b) Calling your customers after they have had a chance to use your product is a good way to promote that you care about their experience with your organization. It can also create an opportunity to make more sales.
c) A neatly packaged product, the shipping label on straight, promotes that you take pride in what you do.
d) Always keep updated brochures or catalogs in your reception area for people to see and take with them.
e) If you have customers coming into your business, make sure they are greeted pleasantly, professionally, and immediately.
I suggest you sit down and write out all the things that your company actually does to promote using the above definition. Sit down with your staff and do a pow wow. Not only will it bring you all closer together and going for the same goal, it will open your eyes as to all the ways you can make your business well thought of.
Every little detail counts. Thanks for reading and good luck.
Author Resource: Joy Gendusa
Subscribe to:
Posts (Atom)